The inaugural Fespa Middle East 2024 exhibition will run from 29 – 31 January 2024 at the Dubai Exhibition Centre, UAE, featuring more than 150 represented brands, making it biggest and most comprehensive showcase of products in speciality print, signage and visual communications in the Middle East, Africa and South Asia regions, according to the organiser.

The event will present hundreds of solutions for wide format, textile printing and sign making technology, software, media and consumables, as well as offering an extensive feature and educational programme. Exhibitors include event sponsors Signtrade, Flex-Europa, Canon, CMYK and Epson, and brands and distributors such as ADS Advertising Materials, Brother, Mimaki Europe, and ZSK Stickmaschinen.

Distributors including Al Shabak General Trading, Worldwide DG, Quantum Digital, Well-care Advertising, Pro Technology, Desert Sign, Blue Rhine General Trading, Magic Trading, and Strings International Advertising, are promising product launches at the exhibition, largely focussed on finishing and embellishment equipment, vinyl and graphics, as well as PVC-free and sustainable material alternatives.

Bazil Cassim, Fespa regional manager, Middle East & Africa, commented, ‘Preparations for this event have confirmed the strong appetite from our exhibitor community for a dedicated Fespa event in the Middle East, Africa and South Asia. We’ve got an incredible lineup of distributors and brands for the inaugural event in Dubai and visitors will discover a host of creative new solutions throughout all three halls. Education is at the heart of everything we do at Fespa, so we’re proud to bolster the exhibition with further educational and inspirational opportunities through our feature programme, helping visitors to turn ideas into business growth.’

Other events during the show include interactive colour management workshops, the second Fespa Leadership Exchange knowledge-sharing sessions, the Sustainability Spotlight materials showcase and the first World Wrap Masters Middle East regional competition.