Following the acquisition of Sign & Digital UK from Faversham House, new owner Datateam has announced that the long-standing signage and display event will be co-located with Printwear & Promotion Live! for 2024, with both shows running at the NEC, Birmingham from 25 to 27 February.

Event director Tony Gardner explained, ‘The co-location will be a first for the UK’s sign, display and garment decoration markets. There is a real synergy between the two shows with around 1000 of the 5000 visitors to Printwear also attending Sign & Digital, and several exhibitors traditionally exhibiting at both shows. We are very excited about the opportunity that the co-location creates to enhance the two events. Visitors will have more compelling reasons to attend, with the added benefits that a two-show experience will bring, and exhibitors will benefit from an increased audience across the two shows.

‘Consequently, there will a slight alteration of dates for Sign & Digital, from the original 27 – 29 February. This will see Sign & Digital open on a Sunday for the first time, and opens up the opportunity for the many buyers who are unable to attend on a traditional working day. The Sunday at P&P Live is always the busiest day, with well over 2000 visiting regularly.’

Sign & Digital UK, the UK’s biggest and longest-running dedicated trade show for the wide-format visual communication’s sector, covering signage, print, display, décor and design will be celebrating its 35th edition in 2024. Printwear & Promotion Live! 2023 attracted over 110 exhibitors and more than 5000 garment decorators, clothing retailers and print service providers, a 15% increase on the 2022 event.