Soyang Europe has appointed Mitch Anstey as its new area sales manager for the South of England.

The company, which manufactures and distributes digitally printable wide-format and super wide-format media, described Mr Anstey as ‘an incredibly knowledgeable expert in the wide-format print market’ who ‘brings with him a wealth of experience from his time working with a number of distributors and hardware resellers in the sector.’

In his new role Mr Anstey will work with Soyang Europe customers, helping them to identify the materials they need to succeed in the modern market. He will also play a major role in the company’s ongoing growth plans, with Soyang reporting that demand for its range of products and solutions has significantly increased in recent months.

Speaking about the appointment, Soyang Europe managing director Mark Mashiter commented, ‘We’ve gone from strength to strength as a business – having grown to six separate production lines and holding 1.5million square metres of stock in our 70,000sqft facility – and Mitch’s valuable experience will help us to continue and support this growth.’