Kornit Digital says it has established a ‘new standard for on-demand fashion and apparel production’ with the official release of its new Max technology.

Max, which was first announced in April of this year, is compatible with multiple fabric types and is being marketed as breaking ‘new grounds of versatility with previously unattainable print applications,’ as well as significantly expanding the reach of digital on-demand textile production into the heart of mainstream fashion and apparel.  

A key feature of the new system, which the Israeli company heralds as environmentally-friendly and industrial in scale, is XDi, which delivers ‘revolutionary’ 3D capabilities for high-density graphic decoration that can simulate embroidery, vinyl and heat transfer in a single, waste-free digital process. Kornit says this development will allow brands to expand their offerings to include new-to-market, innovative decorations without the inefficiencies and cost of operating analogue technologies.

The Kornit Atlas Max, a carbon-neutral, industrial-scale DTG production system, has already become the first product with Max technology commercially available. Delivered with the new Xdi technology built in, Kornit says that the Atlas Max provides ‘unsurpassed retail quality, exceptional colour-matching capabilities, and a wide, vivid colour gamut, with exceptional durability.’

The company has also unveiled its new ActiveLoad Automation technology, a new robotic system to significantly ease the burden of manual and labor-intensive media handling in the textile decoration industry. The system increases total output per shift while ensuring minimal downtime and exceptional reliability. The new patent pending ActiveLoad Automation technology ensures continuous production and consistency, while decreasing human error and fatigue, regardless of employee experience and training.

‘Kornit’s new Max capabilities bring sustainable on-demand production to the mainstream. We plan to roll out the Max technology to additional lucrative market segments such as team sports, athleisure, diverse categories of fashion, and home décor applications,’ said Omer Kulka, Kornit’s CMO. ‘Kornit innovation arrives at just the right moment to match supply to demand – demand that requires freedom of design for self-expression, quality, and sustainable practices; and supply that expands on-demand capabilities enabling the direct-to-consumer vision.’

Company CEO Ronen Samuel added, ‘There’s a growing realisation and acceptance that on-demand production is the answer to meet the demands of today’s consumer. Kornit’s Max technology defines the future of on-demand, sustainable textile production, and the future is here now. Max offers a rare sustainable symbiosis, more creativity, less waste. I am excited to experience what’s possible once the collective brilliance of our industry begins to create digitally, without limits. A world of opportunity awaits us.’