GoCustom Clothing has announced the release of an enhanced platform to enable smart management of print-on-demand products for dropshipping – including a TikTok shop integration.

Retailers of brands big or small can now use a streamlined process to create products and link them to their eCommerce stores. Native integrations include popular platforms such as Shopify, WooCommerce, Etsy and TikTok.

The platform allows brands to create products and fulfil their customer orders as the retailer can spend their time marketing and selling, rather than ordering stock and managing daily shipping of customers’ orders.

Angus Mitchell, managing director of GoCustom Clothing, said, ‘As consumers look more and more for sustainable ways to purchase their clothing, print-on-demand offers retailers a cost-effective solution to produce eco-friendly products at the point of order rather than holding expensive and often discarded stock. eCommerce has seen massive growth over the last two years and it’s important for us that we keep ahead of the trends, hence our investment in this enhanced platform and the exciting new dropship integration for the TikTok generation.’

In 2021, products on TikTok were viewed 4.6 billion times with that number expected to be more than double in 2022. The GoCustom app connects with the retailer’s TikTok Shop account, enabling the retailer to sell products directly to consumers without them ever leaving the video app.