MacroArt has become the first company in Britain or Ireland to invest in a Durst P5 TEX iSUB dye sublimation production press. 

The Cambridge-based branding and signage specialist opted for the printer, which comes equipped with an integrated inline fixation (iSUB) for a one-step direct-to-fabric printing process, to meet the demand for high quality, high speed and sustainable graphics across exhibitions, live events, sport, property and retail.

The company also recently installed Durst’s Lift ERP integrated software platform to provide automated real-time scheduling, documentation, proofing and client support.

Michael Green, MacroArt’s managing director, said, ‘Having invested previously in two Rhotex machines that gave us very good quality, reliability, productivity and versatility, and after significant research we once again partnered with Durst to upgrade our dye sublimation print capability.

‘Investing in the P5 TEX iSUB was a natural progression and one that doubles our capacity and changes a two-step process into a very fast one-step process.

‘We are delighted with the results. The P5 is extremely impressive, particularly its quality, wide range of fantastic colours and speed, as well as its superb inline fixation feature. Having the ability to stitch two materials together online with no chop and change, means virtually no waste of materials which is extremely important with rising costs and shortages and is exactly the kind of feature that adds value to our customers.

‘At both a machine and software level our investment with Durst is ensuring MacroArt is at the forefront of the latest print technology.’

Peter Bray, managing director of Durst UK & Ireland, added, ‘The Durst P5 TEX iSUB is proving its reliability in 24/7 operation and delivering significant increases in quality, productivity and versatility to customers such as MacroArt. It’s brilliant that they have returned to pre-pandemic business levels. This new investment in our technology is a real sign of confidence for the future.’