Kornit Digital has announced that UK-based Snuggle has expanded its investment in the Kornit Atlas Max Plus direct-to-garment (DTG) platform. The move aims to meet increasing customer demand and maintain its fast turnaround times and reputation for premium-quality apparel.
By leveraging the Atlas Max Plus, Atlas Max Poly, and a Kornit Titan Smart Textile Dryer, Snuggle can now produce more than 24,000 pieces daily, delivering consistent, world-class print quality, said the company. Based in Peterborough, Snuggle serves a range of online retailers and decorators with comprehensive print-on-demand services. Since 2017, Snuggle has expanded its production space more than threefold to keep pace with customer growth.
“We were the first Atlas Max customer in the UK when it was unveiled over five years ago and have always been delighted with its ability to deliver consistent quality and an economical cost per print to ensure profitability in any quantity,” said Akil Thathia, director and founder at Snuggle. “A key element of our business growth is directly tied to the power of Kornit technology – which is why we have invested so heavily in their advanced direct-to-garment systems over the years. Our partnership with Kornit is strategic to our continued planned growth and success.”
Guy Yaniv, president of Kornit Digital Europe, highlighted the collaboration as a showcase of digital transformation in textile production.
“If you’re looking for a real-world example of how digital textile production is transforming the industry – look no further than our partnership with Snuggle,” said Mr Yaniv. “The company has been at the forefront of high-quality, on-demand fulfilment since it was founded more than a decade ago – and continues to evolve and grow alongside customer requirements to match demands of a market requiring speed, adaptability, and quality. We’re proud Snuggle has chosen Kornit as the foundation of their digital textile production environment. Working together, we’ve enabled them to produce with the agility today’s market requires to rapidly grow their business. Partnership is the foundation to our joint success.”
