Printful has appointed Alex Saltonstall as its new chief executive officer.

The interim CEO Zane Levsa will remain as Printful’s COO and a board member. Previously Mr Saltonstall served as the general manager of CastleGate and Partner Operations at Wayfair, one of the world’s largest home goods retailers. At Wayfair, Mr Saltonstall led a team and worked with over ten thousand suppliers on operations strategies to create broad product availability.

At Printful, Mr Saltonstall will focus on delivering the company’s growth strategy of launching additional products and services and building the enterprise-level customer segment. This includes allocating further resources to serve this customer base and continuing to build relationships with key ecommerce platforms and other strategic partners.

 Co-founder and chairman of the board at Printful Lauris Liberts said, ‘On behalf of the entire board, I want to express our excitement that Alex will be joining the Printful team. Alex built and successfully grew multiple organisations at Wayfair, one of the largest ecommerce retail companies in the world, including CastleGate, Wayfair’s mission-critical supply chain as a service business. His experience rapidly scaling innovative ecommerce solutions and large organisations will help support Printful in our next chapter of growth. I believe that our team and our customers will thrive under his leadership.’

Mr Saltonstall added, ‘Printful has an impressive history of ecommerce innovation and rapid growth and has tremendous opportunities in the future. I believe Printful will play an important role in transforming how companies authentically build and monetize their brands by producing products their customers love and doing so in a more cost-efficient and environmentally sustainable way. I am excited to join the team for the promising journey ahead.’

In addition to his daily activities, Mr Saltonstall will be joining the Printful Board of Directors alongside the chairman of the board and co-founder Lauris Liberts, COO Zane Levsa, Bregal Sagemount representative Adam Fuller, and independent directors Nils Melngailis and Ernst Teunissen.