Chris Martin has joined digital printer supplier CMYUK as a senior digital sales consultant.

The ex head of sales at PrintMax is experienced in supporting customers in the evaluation of capital equipment and long-term purchasing strategies.

The move to CMYUK, which supplies large format digital printers, cutting equipment and materials, means Mr Martin will work with a variety of technology brands such as EFI, Canon, Epson, Mimaki, Kongsberg and Klieverik.

Mr Martin, who joined PrintMax in 2008 as a consumables account manager, will report to sales director Sue Hayward.

Mr Martin said, ‘CMYUK is the undisputed number one supplier in the industry. Its infrastructure and facilities are designed to place the customer and its business needs at the centre of the product assessment process.

‘The resources available are unique to the industry and include on-going professional training, equipment evaluation, materials testing, and workflow audits underpinned by a team that has immense knowledge and experience.

‘My passion is about developing relationships. CMYUK provides unique tools and support that will allow me to fully focus on customers.’

Ms Hayward added, ‘Chris is a natural fit for the company, committed to a customer-centric approach that will be further enhanced and supported by our infrastructure. He understands our inclusive approach that encompasses all customer types from the solo creative producer all the way to the industrial multinational.’