Camira says its foray into digital print removes 'design and colour constraints for bus and coach operators.'
Camira, a West Yorkshire-based company that specialises in designing, manufacturing and supplying textiles for contract and transport, has launched Camira Print, a digital print solution for bus and coach interiors.
The company says that the technology ‘throws out the rule book’ and has been developed to ‘transform what is possible in bus and coach interiors.’ It added that it has combined its two centuries of expertise with state-of-the-art digital print technology, to create ‘a solution that delivers the ultimate in design and manufacturing freedom,’ removing ‘design and colour constraints for bus and coach operators.’
Ciara Crossan, transport creative manager at Camira, explained, ‘We’ve worked hard to provide customers with a design option for every need. With the Camira Print collection, we have brought together a selection of palettes and trend-led patterns to provide customers with a readymade range of printed fabrics which can be dispatched within days.
‘For those who would really like to push the boundaries in terms of creativity, there is no limit to what is possible with Camira Print – they can create immersive advertising campaigns, recreate photographs, go as big as they like in terms of scale, as bold as they like in terms of colour – this technology unlimits so much of what is restricted at the moment.’
Camira Print fabrics can be created without restrictions on pattern repeats, scale, or colour. With a variety of design options, customers also have the flexibility to choose from a range of readymade prints in standard colours, opt for custom colours, or work with the company’s in-house design studio to develop a totally bespoke creation.
The textiles also meet the industry’s key technical performance standards, including the North American flammability regulation FMVSS 302 and the European equivalent ECE Reg 118.03.
Jonathan Thompson, director of Transport at Camira, added, ‘We’re incredibly excited to introduce Camira Print to the transport market; not only is it a first for Camira, but also for the industry. Providing an unmatched level of design, colour and manufacturing freedom, customers can create truly unforgettable fabrics which it has just not been possible to create – until now.
‘Truly a light shed moment for the industry, Camira Print will revolutionise the way in which fabrics are designed and made. We can’t wait to see the ways in which our customers use this new technology.’