USColorworks has expanded its digital apparel production capabilities with the installation of Kornit Digital’s Atlas Matrix and Atlas Max Plus systems.
The North Carolina-based apparel decoration and fulfilment company, which specialises in custom and on-demand printing for the retail and promotional sectors, has invested in the new equipment to increase production capacity while simplifying its workflow.
USColorworks is among the first companies to adopt the Atlas Matrix direct-to-garment (DTG) platform. The company expects the investment to increase apparel and textile production for on-demand orders by around 30%, while enabling high-quality printing across cotton, polyester and blended fabrics.
According to Kornit, the new platform allows USColorworks to produce high-definition prints on demand without holding large inventories, supporting direct-to-customer fulfilment across a wide range of fabric types and colours.
The company is replacing legacy production equipment with the Atlas Matrix system, enabling it to process custom orders ranging from single garments to runs of 1,000 pieces within the same production environment. It also plans to reduce its reliance on direct-to-film (DTF) production for short-run polyester jobs by moving those applications onto the Kornit platform.
“Digital production has dramatically increased our competitiveness and revenue,” said Rodney McDonald, president of USColorworks. “I don’t believe you can win a national program now without having the ability to handle both bulk items and on-demand orders. Digital is the only way to do it all right – managing both large and small orders in the same process. As speed, accuracy, and consistency are critical, the Atlas Matrix system is the right solution at the right time, and it has led to an immediate and significant increase in volume from retail customers. We see this new platform leading the way for print-on-demand across our entire business.”
Chris Carson, vice president of Sales at Kornit North America, said the Atlas Matrix system was developed to support the growing demand for on-demand apparel production.
“When we officially unveiled the Atlas Matrix system at Kornit Konnections this past April, our intent was clear – enable brands and producers to embrace digital production for what has now become the on-demand era. Kornit is delivering on that promise with the new Atlas Matrix system, which is already producing tangible results at some of our leading customers,” he said.
“We’re proud USColorworks has chosen to expand their digital production capabilities with Atlas Matrix, thus removing production limitations and firmly embracing digital as the new standard for apparel production.”
