Dallas-based apparel printer Promos Ink has transitioned a significant portion of its production from traditional analogue screen printing systems to Kornit’s digital printing platforms.
Promos Ink, which services more than 1000 partners and distributors with custom apparel and fulfilment services, previously relied on around 60 analogue systems to meet customer demand. In response to shifting market conditions and increasing expectations for faster turnaround and flexible order sizes, the company has begun adopting Kornit’s digital solutions.
The shift began with the installation of three Atlas Max Plus systems, used to support short-run, quick-turnaround orders. More recently, Promos Ink added the Kornit Apollo platform to scale up its digital production and reduce its reliance on analogue processes.
“There are two key reasons customers align with Promos Ink – our speed of delivery and unmatched quality of products – especially apparel,” said Carla Dooley, owner and chief executive officer at Promos Ink. “Our offerings aren’t just about bringing ideas to life for customers; they’re about creating a lasting imprint that narrates the ultimate brand story. While screen printing was effective to match all production needs in the past, we felt the current state of market demands something different. By aligning with Kornit’s on-demand, mass-digital technology – we genuinely believe this is the future for us to say yes to all our customer needs.”
Kornit’s CEO, Ronen Samuel, said: “The shift reflects broader trends in the apparel market, where demand for speed and customisation continues to rise. They say necessity is the mother of invention – and nowhere is this clearer than in the custom fashion and apparel marketplace.”
He added: “Brands and producers have been stuck, faced with surging demand for the highest quality products delivered quickly to meet the requirements of an eCommerce age, but limited by traditional production technology. Based on the power of our on-demand, mass-digital production portfolio, customers like Promos Ink are able to not only meet but exceed customer requirements that today’s consumer demands.”
