SinaLite turns to Kornit amidst Avalanche of orders
Published: 5 October 2021 | No comments yet
The Kornit Avalanche HD6 offers a printing area of 60 x 90cm and can print at resolutions up to 1200dpi
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SinaLite, a print and design business operating in both Canada and the USA, has invested in a Kornit Avalanche HD6 system in order to expand its direct-to-garment (DtG) production capacity.
The company, which is headquartered in the Canadian province of Ontario, said that it has experienced a ‘massive uptick’ in t-shirt orders of late, despite the pandemic and issues with global supply chains.
Specifically SinaLite, which operates under a strict business-to-business sales mode, said that it has seen a 330% increase in e-commerce volumes amidst a boom in demand for its apparel. Through SinaLite’s website customers can generate instant quotes 24/7, upload imagery and leverage a design builder interface to generate product mockups. Orders are produced and delivered in the United States and Canada within a matter of days.
‘We originally brought in the Kornit Storm HD6 as we were drawn to the company’s efficiency, sustainability, and high-quality output, while their single-step process gives us the ability to fulfil client orders quickly,’ explained Brian Meshkati, vice president of SinaLite. ‘Our order volumes reached a level that required us to increase our production capacity to keep up with demand. Since the Kornit system was working efficiently for us, we decided to go with the Avalanche, enabling us to continue to deliver our customers a wide range of affordable, full-color printing without order minimums.’
The new system, which boasts a printing area of 60 x 90cm and can print at resolutions up to 1200dpi, offers six colours (CMYKRG) as well as white and is able to print onto a range of fabrics including cotton, polyester, cotton-polyester blends, lycra, viscose, silk, leather, denim, linen and wool.
Chuck Meyo, president of Kornit Digital Americas, added, ‘We believe on-demand production is the future of the apparel industry; whether your business was built on custom apparel or commercial printing, sustainable production and unlimited design capabilities are a natural fit for the e-commerce age, which continues to test suppliers’ agility. SinaLite was prepared for market disruptions, had the technology it needed to adapt and thrive when demand shifted suddenly, and used their own experience as a test case for expanding their end-to-end digital capabilities. The result has been a continuously rewarding experience for their partners, and a powerful return on investment.’