DecTek grows banners business with HP Latex buy
Published: 21 December 2023 | No comments yet
The HP Latex printer has helped DecTek expand its banners and signage business
South Wales-headquartered diversified printing business DecTek has praised the impact an HP Latex 2700W roll-fed Latex printer has had on the business, revealing that the machine’s ability to produce a wide range of output has helped to attract new customers, growing the banners and signage portfolio.
Operating for almost 20 years, DecTek offers a range of printing services that have grown out of an initial specialisation in domed resin labels and domed name badges. It works with a number of leading brands such as Google, eBay, ITV, the BBC and Subway. Expansion led to the purchase of the Latex 2700W via reseller Papergraphics in December 2022, thanks in part to its sustainability credentials from using water-based ink.
DecTek Director Mike Beese explained, ‘HP Latex technology is very much focused on sustainability and environmentally friendly inks. The machine prints on an industrial scale to the highest print quality standards. The operating software is also very simplistic and informative, allowing the operator to control quality and effective workflow.
‘We were also very keen on the white ink feature, with this being a key factor in our decision to buy the HP Latex 2700W model. We are able to print full colour onto dark materials, while the circulating white ink means there is no waste during cleaning cycles.’
Mr Beese added that DecTek has won work from a number of new trade partners as a direct result of the purchase, due to the new product ranges that it can print. He picked out the interior décor market and applications such as wallpaper and textile products, and confirmed that DecTek has been able to grow its existing banners and signage business on the back of the Latex 2700W investment.
‘We are able to support high volume requirements with both consistent quality and speed of manufacture,’ he added. ‘The additional 3.2m-wide print capability has allowed us to support wide-format print requirements that were previously unachievable. The dual roll system has also assisted DecTek in producing high volume labels in record production times.’