Drytac has worked with a major fashion brand to develop more sustainable PVC-free labels that can withstand container shipping distribution and be removed by the end-customer without damaging the underlying fabric, across a wide range of materials.

The client, a global brand, was seeking a more environmentally-friendly label to apply to a wide range of garment fabrics including denim, khaki, leather, cotton and synthetics. This label included sizing and marketing information about each product and would eventually be removed by the end consumer after purchase. 

The customer had previously been using a PVC-based solution but was keen to switch to sustainable materials to better reflect its own environmental commitments.

Sustainability was not the only factor for Drytac to consider, as the label needed to be removable cleanly and in one piece, with few no fabric strands being pulled off the garment in the process. The labels were to be applied at the garment manufacturer’s factory and transported in containers over a period of months, so needed to be resilient and durable enough to meet the temperature and humidity variations expected in these conditions.

Working with the customer, Drytac developed a high quality sustainable non-PVC face material coated with Drytac’s removable water-based acrylic adhesive, meeting the sustainability aims of the project. To confirm the material’s performance in extreme conditions, Drytac carried out extensive humidity chamber and age testing, followed by a real-world logistics test, which it passed in respects, demonstrating both quality and reliability.