Every two months Digital Textile Printer sends out an e-newsletter exploring all the latest news and developments from across the most exciting sector in print. The only way to make sure you receive all of our content, including interviews, case studies and analysis is by registering, which you can do HERE.

German company Flyeralarm Sports has invested in a Kornit Avalanche Poly Pro in order to enhance its ability to produce sportswear on demand.

Flyeralarm Sports is a subsidiary of Flyeralarm, one of the largest e-commerce brands and online print providers in Germany. 

Kornit’s Avalanche Poly Pro is marketed as the first DTG system designed specifically for dark polyester and poly blend. Its arrival will allow Flyeralarm Sports to extend its market share in textile printing and to meet new product demands and opportunities whilst maintaining a waste-free sales model.

As for why it had opted for the Avalanche Poly Pro, which can print onto white or coloured polyester, Flyeralarm Sports cited the system’s ability to produce retail-quality garments on demand and its compatibility with the brand’s e-commerce platform. 

‘We were thoroughly impressed with the Kornit Poly Pro, which offers versatility and durability, and the ability to print the photorealistic colors we wanted, without compromise,’ commented Martin Fiedler, marketing and brand manager at Flyeralarm sports. ‘Our customers have very personal ideas about how their sportswear should ultimately look, and the Kornit press gives us the opportunity and tools to deliver what they want.’

Kornit’s European managing director Chris Govier added, ‘Kornit developed the only available single-step production system capable of offering the graphic, versatility, and speed benefits of digital print for the lucrative sportswear and athleisure market.

‘What Flyeralarm sports is doing demonstrates the value of a digitized value chain, with customers bringing their own vision to one website, choosing the apparel that fits their needs, and receiving precisely the gear they want quickly, with very little friction to the process. The business capitalizes on a wide array of orders and specifications, eliminates inventory waste, and builds an on-demand production model that scales.’