Lucas embraces PVC-free banner for internal branding
Published: 3 March 2023 | No comments yet
Survival of the best-fitted? The move to PVC-free was key for Lucas UK
Taya Groups’ PVC-free Kavalan banner material supplied by CMYUK has been used by Embrace Building Wraps for an interior branding project for Lucas UK, a fit out and finishing business serving the construction industry.
Embrace specialises in exterior large-scale building wraps and printed site hoardings, but this ‘inside job’ was for Lucas UK’s new purpose-built Centre of Excellence and Innovation adjacent to its headquarters in Wrotham, Kent. The complex will provide training facilities and is home to a hub for R&D initiatives and collaboration.
The brief was to transform the centre’s main interior utilising Lucas UK’s ‘Innovation through Collaboration’ campaign created by its in-house design team. Quotes from sources as diverse as Aristotle, Charles Darwin, Thomas Edison and Albert Einstein were printed onto Kavalan Sunlight Weldable material, a PVC-free polyester-based textile that is said to have the same look, feel and strength as PVC banner, but without its environmental drawbacks.
Embrace printed and produced seven large scale graphics, five of which were installed in the main central area at high level, concealing a corrugated metal wall and secured by a wire frame system. The other two were fitted using a two-part tension system.
Greg Forster, managing director of Embrace, commented, ‘We are delighted with the project. The area has been transformed with the client’s inspired creative around the upper levels, making it a great space to work in. By introducing Lucas UK to Kavalan, we’re continuing our ongoing quest to move away from traditional PVC products wherever possible, minimising and offsetting any negative environmental impact when doing business.’