Orbus Exhibit & Display Group has installed the EFI Vutek FabriVU 340+ soft signage printer to help drive the demand for dye-sublimation graphics.

The new printer, which is the 300th machine of its kind installed worldwide, is now running at the company’s Las Vegas facility and joins two other FabriVU printers.  The company has its fourth FabriVU printer at its headquarters facility, along with a pair of high-volume EFI industrial printers used exclusively for dye-sublimation production.

Vice president of print operations Aaron Kozar said, ‘We have four FabriVU printers overall, so we must be happy with the technology. Our volumes have gone up significantly in Las Vegas. So we needed to add redundancy and capacity with the new 340+ printer.’

According to Orbus vice president of marketing Natalie Whited, soft signage is expanding into new markets and is the fastest-growing application among all the digitally printed graphics solutions the company provides.

The new FabriVU 340+ model, which delivers a wide colour gamut and deep saturation for higher-end fabric graphics, is up to the task to meet Orbus’s continued growth trajectory.

Ms Whited added, ‘We acquired Fabric Images in 2021, a business that was concentrated on custom fabric architecture and soft signage, because there is expansion and growth opportunity in the tradeshow, retail and interiors sectors.’

The printer has a new eight-printhead, CMYK array, along with new electronics for consistent output of exhibit graphics, backlit graphics, retail fixture wraps, front lit graphics, block-out banners and fabric interior decor. A flag printing kit on the printer handles porous media in high-penetration applications by collecting inks without touching the rear side of the media. As with all Vutek FabriVU printers, it prints both transfer paper and direct-to-fabric using the same set of high-yield, water-based Genuine EFI Inks.

Ken Hanulec, vice president of worldwide marketing at EFI, said, ‘The company’s success with our soft signage printers is an important point of pride for EFI of the innovation, value, productivity and print quality we have worked to provide in every one of our 300 Vutek FabriVU installations worldwide.’