The European Committee of Textile Machinery Manufacturers (CEMATEX) has launched a new online platform that will allow participants in ITMA 2023 to build connections, source technologies and solutions, share ideas and grow their businesses.

CEMATEX, which owns ITMA, says that that the new one-stop sourcing platform and knowledge hub will complement the ITMA 2023 exhibition set to take place at the Fiera Milano Rho in Milan, from 8 to 14 June 2023. The platform is intended to enable exhibitors, visitors and industry partners to start their engagements before the exhibition, make appointments for in-person meetings at ITMA 2023, and continue their discussions even after the event has concluded.  

Ernesto Maurer, president of CEMATEX, commented, ‘Even before the Covid-19 pandemic, we had been exploring ways to add value to our participants in the digital space. We are excited that with the launch of ITMAconnect, we now offer the global textile community enhanced opportunities that extend beyond the physical exhibition. We hope exhibitors will make full use of this online platform to keep their contacts engaged while generating new leads to grow their business.’

Exhibitors will be able to pinpoint business opportunities in advance by allowing them to have access to ITMA 2023 buyers early. They will be assigned ITMAconnect digital spaces for them to present their company information, upload brochures and press releases, and showcase their products. They can also start their engagements with the smart messaging and video meeting feature, and schedule in-person meetings via the business matching tool.

Oscar Rius, CEO and Co-Owner of knitting machine manufacturer Rius-Comatex, is set to exhibit in 2023. He commented, ‘As an online platform, ITMAconnect offers us even more value to our participation at ITMA 2023 as we can establish a brand presence all year round. It’s a useful platform for us to discover, target and reach out to more buyers, pre and post exhibition.’