The custom printed T shirt market is set grow at a CAGR of over 9.7% over the next 10 years, reaching a total value of around $9 billion by 2032 according to a recent report by Future Market Insights (FMI).

The growth is set to be fuelled by the rising demand for custom garments among Generation Z, coupled with the ever increasing range of colours, patterns and designs available to choose from.

Other factors include the low cost of the T shirts, especially for those living in emerging markets, and the increasing trend of people and organisation using custom garments to raise awareness of, and show support for, various social causes. 

Furthermore companies in industries such as hospitality, logistics and construction are increasingly providing custom printed t-shirts to their employees as a marketing tool.

When it comes to printing methods being used FMI reports that screen printing held a 52.1% share of the printing T shirt market in 2021, meaning that there will be lots of room for alternative methods such as digital to grow alongside the sector as a whole.

In terms of geography, FMI’s report suggests that the American market will dominate in North America, claiming a 78.9% market share. India is expected to spearhead growth South Asia, with sales increasing at 16.6% CAGR through 2022 and beyond, whilst sales in Japan are expected to rise at over 15.0% CAGR over the forecast period.